3/23/2012 7:19:35 AM
HORSHAM, Pa.--(BUSINESS WIRE)--ImpactRx, a Symphony Technology Group (STG) company, and the pioneer in measuring the impact of promotion on physicians’ attitudes and prescribing behavior, announced today that it has acquired AlphaDetail, Inc., a leader in global healthcare primary market research and influence network mapping. AlphaDetail was recently named one of the top fifty US market research firms in the annual Honomichl survey. Financial terms of the transaction were not disclosed.
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