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ImmuCell (ICCC) Announces Sales and Marketing Collaboration With AgriLabs, Ltd.


3/17/2011 8:38:03 AM

PORTLAND, ME--(Marketwire - March 17, 2011) - ImmuCell Corporation (NASDAQ: ICCC) today announced that it has entered into a sales and marketing collaboration with Agri Laboratories Ltd. of St. Joseph, Missouri.

The AgriLabs sales and marketing teams will work with ImmuCell to expand market demand for First Defense®. All sales generated by the collaborative sales and marketing efforts will continue to be shipped and billed by ImmuCell through the existing distribution channels at current prices.

"AgriLabs' dedicated resources should help increase the domestic reach of First Defense®," commented Michael F. Brigham, ImmuCell's President and CEO. "Additionally, this collaboration further validates our product's quality and efficacy."

The AgriLabs national marketing network consists of 20 independent distributors operating approximately 125 branch locations with more than 700 sales representatives. AgriLabs has developed and markets more than 750 products through its own branded product lines. The AgriLabs sales team is comprised of approximately 22 well-trained, experienced professionals that cover the United States.

"I have known and respected the quality of the AgriLabs sales and marketing team for years. This collaboration gives us a great opportunity to work with them to increase demand for First Defense®," added Bobbi Jo Kunde, ImmuCell's Director of Sales and Marketing. "AgriLabs is already known to many ImmuCell customers, which is a great start to this effort."

The collaborative agreement also covers the investigation of a product line extension of First Defense®. The objective of this development is to bring First Defense Technology™, a whey protein concentrate product, to market as a feed ingredient.

"This arrangement is a natural fit: AgriLabs will provide sales and marketing resources that ImmuCell needs to grow their fine product to its fullest potential," commented Steve Schram, President and CEO of AgriLabs.

"ImmuCell and AgriLabs will develop new products that expand their collective reach into the newborn calf nutritionals market and strengthens our offerings to veterinarians and producers," said Adam Yankowsky, AgriLabs Business Unit Manager. "AgriLabs continues to provide science-based products that make a healthy difference in calf care."

AgriLabs neonatal and young calf products and First Defense® are available from AgriLabs distributors, veterinarians and local dealers.

About ImmuCell:
ImmuCell Corporation's (NASDAQ: ICCC) purpose is to create scientifically-proven and practical products that result in a measurable economic impact on animal health and productivity in the dairy and beef industries. Press releases and other information about the Company are available at our web-site (http://www.immucell.com).

About AgriLabs:
AgriLabs (www.agrilabs.com) is an industry leading animal health sales and marketing organization with distribution throughout the United States. The company's partnership structure and philosophy, together with a commitment to expeditious product development, provides a smooth, efficient system for manufacturers to transfer technology from research laboratories to the marketplace. Through technology transfer and cooperative development agreements, AgriLabs has introduced a number of state-of-the-art products to the beef and dairy industries. Wholly-owned subsidiaries include ProLabs, for distribution to companion animal veterinarians, and TradeWinds, for over-the-counter sales and distribution.


Contact:
Michael F. Brigham
President and Chief Executive Officer
ImmuCell Corporation
(207) 878-2770 Ext. 3106

Adam Yankowsky
Business Unit Manager
Agri Laboratories Ltd.
Email Contact
(800) 542-8916



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