Imagine Munching to Diminish Food Cravings, Carnegie Mellon University Study

MedPageToday -- Repeatedly pretending to eat a specific food -- really smelling, tasting, chewing, and swallowing it -- may actually decrease the desire for that delicacy, researchers say. Patients who imagined eating 30 M&M's subsequently munched significantly fewer of the candies than those who didn't think about downing them or thought about nibbling only a few, Carey Morewedge, PhD, of Carnegie Mellon University in Pittsburgh, and colleagues reported in Science.

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