IDG's Bio-IT World Launches New Digital Edition Of Leading Life Sciences Technology Publication
New Digital Edition Enables Immediate Information Access; Enhances Searchability and Portability
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Dec. 3, 2003-- IDG's Bio-IT World, the premier business-to-business publication covering technology for the life sciences, today announced the launch of the new digital edition of the Bio-IT World. With this development, Bio-IT World is serving the evolving needs of its readers in the U.S., while also increasing expansion into major international markets, giving subscribers anywhere in the world instantaneous access to Bio-IT World at time of publication.
Designed by the award-winning editorial and design teams at Bio-IT World, the new digital version of the publication will enable readers to benefit from instant access to Bio-IT World's comprehensive content, while also including live hyperlinks to other sources and information. The Bio-IT World digital edition provides sophisticated search functionality across the entire publication - for the current issue as well as archived issues - allowing readers to immediately research topics and articles of interest and forward those to their colleagues.
Using the qMags technology platform, which is based on an open standard Adobe Acrobat PDF document, the new digital version of Bio-IT World allows readers to download an issue and then access the information from anywhere - whether they are at home, in an office or on an airplane. Bio-IT World selected the qMags format because the free Adobe Acrobat Reader is so widely available and accessible to today's computer users, regardless of the operating system or brand of PC they are using. Additionally, Bio-IT World subscribers can now share articles of interest with colleagues or friends with a click of a button. No other plug-ins or proprietary "readers" are needed to gain access to the digital edition of the publication. The digital edition of Bio-IT World will be complemented by a newly resized print edition, to be launched in January, designed to maximize readability in both the digital and print versions. By publishing the same edition in same-size formats in print and digitally, Bio-IT World will maintain its high BPA audit standards and controlled circulation rate base.
"Bio-IT World is constantly looking for new ways to serve our readers, who include many of the most influential people in the life sciences," said Dr. Morris Levitt, president and CEO, Bio-IT World, Inc. "While traditional print publishing will continue to be a primary source of information, many professionals are time-constrained and value the immediacy and search-ability of digital content for important life sciences and business information. Recent subscriber research shows a significant portion of our audience has a strong desire to receive the magazine electronically. With the new digital edition of Bio-IT World, we are giving our readers in the U.S. and globally a choice between a print and digital format, and dramatically accelerating the availability of critical information regardless of where a subscriber is located."
According to Alan Bergstein, SVP and Publisher of Bio-IT World, advertisers also benefit from the publication's new digital distribution. While the digital edition easily accommodates existing print advertising materials, ads may also be enhanced with hyperlinks and can even incorporate digital and audio files, creating a more interactive experience for readers.
To subscribe to the digital edition of Bio-IT World, please visit http://www.bio-itworld.com/subscribe/.
About Bio-IT World, Inc.
A business unit of IDG, Bio-IT World, Inc., publishes information across a variety of media to meet the needs of bio-IT, life science, healthcare, pharmaceutical and regulatory professionals. The company's award-winning publication, Bio-IT World, and accompanying website, www.bio-itworld.com, deliver the latest news, analysis and information on the application of technology products and services to enable the life sciences R&D value chain - spanning basic research, drug discovery and development, clinical trials, and regulatory compliance. Additionally, the company's twice-weekly electronic publication, Health-IT World, covers business, technology and product developments related to healthcare management systems and outcomes-based medicine. Established in September 2001, Bio-IT World, Inc. is headquartered in Framingham, Mass.
About IDG
Bio-IT World is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.
Contact:
Bio-IT World, Inc. Diane Lieberman, 508-628-4805 diane_lieberman@bio-itworld.com or
The Portico Group Katherine Waite, 978-318-1915 kwaite@theporticogroup.com
Source: Bio-IT World, Inc.