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Ice Cream Decodes Personality Traits, Rush University Study


7/19/2013 7:27:02 AM

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Your favorite ice cream may represent more than a delicious treat and easy way to stay cool. It could explain why people think of you as a loving, supportive friend or why you're argumentative and a penny pincher. This is according to a new study from Baskin Robbins and Dr. Alan Hirsch, a neurologist at Rush University in Chicago and expert in how taste preferences dictate human choices. In celebration of National Ice Cream month, the two teamed up to examine the relationship between personality traits and ice cream flavors.

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