How St. Jude Medical Transformed Its Field Sales Operation With iPads and Box

There are two common story lines regarding the consumerization of IT in the enterprise. The first features a bottom-up invasion of personal devices into the workplace by employees who insist on using the best tools to do their jobs, tech staff be damned. The second is a top-down affair in which some high-ranking executive falls in love with his or her personal device and insists to IT that the enterprise must embrace this cutting-edge technology.