How FitBit Can Avoid Becoming The Next BlackBerry After Its IPO
FitBit Inc.’s fitness trackers face threats on all sides -- from Apple Inc. competition to patent-infringement lawsuits.
That sounds a lot like the travails of another device maker -- BlackBerry Ltd. -- almost a decade ago. Like FitBit, BlackBerry was the established market leader with a ubiquitous gadget and a lower-priced alternative to Apple’s shiny new iPhone. It offers FitBit a lesson: use the capital from an upcoming initial public offering to fund research into innovative technology.
Hey, check out all the engineering jobs. Post your resume today!
That sounds a lot like the travails of another device maker -- BlackBerry Ltd. -- almost a decade ago. Like FitBit, BlackBerry was the established market leader with a ubiquitous gadget and a lower-priced alternative to Apple’s shiny new iPhone. It offers FitBit a lesson: use the capital from an upcoming initial public offering to fund research into innovative technology.
Hey, check out all the engineering jobs. Post your resume today!