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How Bioscience and Pharmaceutical Professionals are Not Using Social Media



3/3/2011 2:13:01 PM

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How Bioscience and Pharmaceutical Professionals are Not Using Social Media

While they are smart, technical and savvy, many bioscience and pharmaceutical professionals are not embracing social media to research employers and search for jobs. In fact, almost 40% say they never use Facebook for industry news or company information, according to a survey conducted by BioSpace.com, the leading online community for life science careers, news and resources. How Bioscience and Pharmaceutical Professionals are Not Using Social Media

In a survey of more than 2,600 bioscience professionals, respondents indicated they rarely use Facebook or Twitter for industry news and job searches.* However, more of them are using LinkedIn as a resource and networking tool. Here are some key survey findings:

• 83% of respondents never use Twitter to find industry news or company information.
• 93% report that they never use Twitter to find jobs.
• 40% say they never use Facebook to find industry news or company information.
• 80% report that they never use Facebook to find jobs.

While 250 million people are logging on to Facebook every day, bioscience and pharmaceutical professionals are not a significant portion of involved Facebook users. With 40 million active users, Twitter has become a source of information for many, but not life science professionals.

If life science professionals are not embracing Facebook and Twitter for professional use, they are more active on LinkedIn. Of survey respondents, 34% said they use LinkedIn weekly to find industry news or company information and 24% use LinkedIn weekly to find jobs.

With more than 90 million users, LinkedIn’s user base is highly educated, and more than 20% are senior level executives and managers. LinkedIn Groups also allow members to connect with industry professionals and leading experts in selected fields, and life science professionals have taken notice. BioSpace has seen a 12% increase in the members of their Biotechnology and Pharmaceutical Professionals group on LinkedIn in 2011. Expect to see more life science professionals using LinkedIn this year to network and connect with their peers.

*BioSpace.com polled registered job seekers for this February 2011 survey.

www.BioSpace.com is the leading online community for industry news and careers for life science professionals. The online job board, daily biotech news feeds, and community features connect recruiters, job seekers, and life science professionals online.


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