How Big Pharma And Big Food Have Made Us Fat And Sick

How do you launch a "disease" created for no other purpose than to sell drugs that are supposed to treat it?

Issue a press release about how it is an "under-recognized" disease with many "barriers" and "stigmas" to treatment.

Launch a TV campaign to "raise awareness" about the disease's symptoms and risks factors to help "sufferers" in the general public self-diagnose

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