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Global Branding Firm Addison Whitney Launches New Website


10/3/2013 2:51:59 PM

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Charlotte, NC (October 3, 2013) – Addison Whitney, a global branding firm headquartered in Charlotte, NC, has unveiled a brand-new website today that clearly articulates the company’s capabilities and aligns more succinctly with its brand.

For a firm that has been around for 22 years and has worked with more than 1,200 clients on 2,500 brands, Addison Whitney’s new website paints a better picture of the company’s past, present and future.

“Today’s website launch is the next evolution in our growth as an industry-leading branding firm,” said Brannon Cashion, Addison Whitney’s global president. “The new site is clean, colorful and a stronger representation of our brand. Most importantly, it easily directs visitors to our Addison Whitney Health division as well as our non-healthcare expertise, and better illustrates what sets us apart in our industry.”

The new AddisonWhitney.com features easy navigation that gives visitors a better look at the firm’s personality and capabilities. The biggest improvement is the Our Work section which features key case studies from the past two decades, spanning projects with Bayer, Bristol-Myers Squibb, Carnival, GE Healthcare, Microsoft and Procter and Gamble. This is truly the site’s showpiece and includes a brief description of the project’s challenges and outcome alongside highlights of the work itself.

“Our client-first mentality is something we’re incredibly proud of, so it was time to make ourselves a client and better align our brand with who we are and who we aspire to be,” continued Cashion.

About Addison Whitney

Addison Whitney is a global branding firm specializing in verbal and visual branding, brand strategy and market research. Founded in 1991, Addison Whitney’s depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality. Utilizing a unique and interactive creative process, Addison Whitney has developed some of the world's leading brands. Headquartered in Charlotte, NC, Addison Whitney has offices in New York, Seattle, London, Munich and Tokyo; for more information, visit www.addisonwhitney.com.

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