Genomes! Get Your Genomes! Just $50K From Illumina, Inc.

Forbes -- The price of getting your DNA sequenced just dropped in half--to $48,000. With the new service, being offered by Illumina ( ILMN - news - people ), a San Diego biotechnology company, patients will sit down with a physician, get a prescription and then, after a period of time allowing them to have second thoughts, will receive an Apple ( AAPL - news - people ) computer loaded with their DNA sequence and software for reading it. On the computer (the customer's to keep), will be the patient's entire genome--the encoding of all 3 billion DNA letters in the body.