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Frost & Sullivan Recognizes Trixell's Global Presence As The Leading Supplier Of Digital X-ray Detectors

7/26/2006 11:31:41 AM

PALO ALTO, Calif., July 26 /PRNewswire/ -- Frost & Sullivan selected Trixell as the recipient of the 2006 Frost & Sullivan Award for Global Excellence of the Year in digital radiography (DR) detector technology. Trixell has excelled in anticipating market demand for digital X-ray detectors, leveraging global sales channels, as well as improving client value and technology innovations.

By sales volume, Trixell is the leading manufacturer of flat-panel digital detectors. The company sold nearly 3,000 detectors in 2005 alone, accounting for half of the world's flat-panel detector sales. The company has original equipment manufacturer (OEM) agreements with ten DR manufacturers, including both long-standing and recent partnerships. Such profitable partnerships saw the company's revenue rise by 30 percent in 2005.

"OEM agreements are the mainstay of Trixell's sales and distribution channels but also require the utmost confidentiality of supply details since nearly all OEMs compete in the same market," said Frost & Sullivan research analyst Subha Basu. "The company reported annual production volume increases of more than 50 percent annually since 2001, a testament to anticipating market demand, integrating demand into the supply chain, and increasing global sales through multiple OEM partners."

Trixell manufactures both dynamic and radiographic flat-panel, digital X- ray detectors, which are the main components in DR systems, and are rapidly replacing film-based radiography in clinical settings. DR systems can significantly increase workflow in radiology departments, enhance productivity, and reduce long-term costs of film-based radiographs.

Trixell is also the only company that offers detectors for both dynamic and radiographic imaging. Its Pixium 4700 and 4800 lines offer modes of dynamic, or real-time video-based, imaging. The company also offers traditional radiographic detectors, which capture still images through its best-selling Pixium 4600 line. Most of Trixell's competitors offer either dynamic or radiographic detectors, which gives the company a significant competitive advantage by enabling it to offer a comprehensive line of digital detector product offerings to any DR manufacturer looking for extra revenue streams.

"To accommodate the increasing annual demand of digital detectors, the company also expends significantly in research and development by employing nearly 100 engineers, or approximately one-third of its entire staff," noted Basu. "It is also expanding its Moirans, France facility to more than 8,000 square meters."

Frost & Sullivan presents its Global Excellence of the Year Award to a company that has demonstrated global excellence in a given business function such as sales, marketing, customer service, technology innovation, product quality, supply chain management, or growth strategy. The Award recipient has distinguished itself through proactive global integration strategies that position the company to emerge as a global leader.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Trixell

Trixell is a joint venture created in 1997 by Thales, Philips and Siemens, to design, develop and manufacture a generation of new digital detectors for the radiological imaging industry. Trixell has invested over 150 million euros in technologies and processes, and filed for over 100 patents - providing very sound foundations for its family of detectors. Trixell is the technology benchmark in the international market for flat-panel digital detectors. The advantages of this technology have become crystal clear: image quality, patient comfort, higher productivity. Leading-edge specialties like cardiology and neurology also benefit from decisive advantages, such as friendliness and precision. For more information, visit .

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit .

Contact: Stacie Jones 210.247.2450

Frost & Sullivan

CONTACT: Stacie Jones of Frost & Sullivan, +1-210-247-2450,

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