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Fisher Scientific International Inc. (FSH) Licenses InfoZoom to Analyze Customer Buying Behavior and Improve Marketing Decisions


4/25/2007 10:50:15 AM

PITTSBURGH, April 24 /PRNewswire/ -- Fisher Scientific has licensed InfoZoom from Telemetree Systems to help improve customer data analysis. InfoZoom will be used to analyze sales transactions, purchasing trends, customer buying behavior, and more. Previously, marketing analysts at Fisher were saddled with the limitations associated with database queries and spreadsheets. Marketing staff depended on IT to extract knowledge from customer databases or CRM systems.

With InfoZoom, analysts can now explore customer data with simple point- and-click operations. The data can be analyzed in any conceivable combination and InfoZoom immediately identifies patterns in buying behavior as well as outliers and hidden relationships.

This ability to transform raw customer data into actionable information, without programming skills or technical training, gives Fisher valuable insight into customer buying behavior-and strategic advantage over competitors.

"We are delighted to gain Fisher Scientific as a new Telemetree Systems customer," said Orion J. Wolff, Jr., Executive Sales Manager of Telemetree Systems. "By using InfoZoom, the marketing team members will quickly discover how easily they can visualize and identify connections and relationships in data that would otherwise emerge only through extensive searching."

About Telemetree Systems

Telemetree Systems was established in 2006 as a branch of Treehouse Software, Inc (TSI), a leader in systems software development and marketing with over 700 customers worldwide. Telemetree provides innovative solutions that allow businesses to analyze and interpret data -- transforming data into knowledge.

The company is privately held and is based in Sewickley, PA, a suburb of Pittsburgh. Additional information is available at http://www.telemetree.com.

About Thermo Fisher Scientific

Thermo Fisher Scientific is the world leader in serving science, enabling our customers to make the world healthier, cleaner, and safer. Serving customers through two premier brands, Thermo Scientific and Fisher Scientific, we help solve analytical challenges from routine testing to complex research and discovery. With annual sales of more than $9 billion, we employ 30,000 people and serve over 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental and industrial process control settings.

Additional information is available at http://www.thermofisher.com/global/en/home.asp.

Contact: Joe Brady (412.741.1677 x110; jbrady@telemetree.com)

Telemetree Systems

CONTACT: Joe Brady of Telemetree Systems, +1-412-741-1677 x110, orjbrady@telemetree.com


Read at BioSpace.com

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