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Fischer Pharmaceutical Ltd.' Trendsetting Founder Set for National TV Interview and Barnes and Noble Book Signing in Chicago as Sales of His Eyecare Products Rise on Amazon and Ebay


2/4/2013 10:28:12 AM

CHICAGO, Feb. 4, 2013 /PRNewswire/ -- While Israel's Leading Eye Hygiene Products experience healthy sales growth on Amazon and Ebay, the man behind them, Dr. Eli Fischer, is expanding dramatically his brand's presence in the U.S. Market.

With over 500 leading products in the Israeli market, the Dr. Fischer brand is introducing to new U.S. markets 30 of Israel's most popular health products, including what pediatricians and ophthalmologists worldwide consider among the purist eyelid cleansing wipes for babies and adults. The products went on sale recently on Ebay and Amazon and at pharmacies around New York City and are spreading nationwide.

According to Dr. Fischer, "Our goal is to educate the public on the significance of everyday routine eye hygiene as a preventive measure against future eye complications, and in turn, the deterioration of eyesight. The convenient daily use of our sterilized cleansing wipes allows for the easy removal of debris from the eyelids and puts a stop to irritation and infection. Eye hygiene is as important as dental hygiene - we only have two eyes and unlike our teeth, our eyes cannot be replaced. We need to protect our windows to the world." The product, Dr. Fischer Eye-Care Cleansing Wipes for babies and adults, are the only wipes free of preservatives and non-irritating to eyes and offer hygienic care of both eyelids and eyelashes.

The global company Fischer Pharmaceuticals' founder is en route to Chicago for an interview on the national television program First Business News and to sign his autobiography "Dr. Fischer: The Man Behind The Logo" 11 AM on Feb. 12 at Barnes and Noble Bookstore at University of Chicago. Produced here, First Business News isthe largest syndicated news program in the country.

In his new book distributed by BookMasters (http://www.atlasbooks.com/marktplc/04304.htm), Dr. Fischer tells how he overcame a myriad of difficulties, including terrorist rockets exploding in his factories, to build single-handedly in Israel his global pharmaceutical brand. Today Dr. Fischer products are sold in more than 30 countries, including throughout the U.S., where he has become a leading advocate for improving baby's and adult's eye hygiene and protecting skin from sun's damaging rays. He is founder of Fischer Pharmaceuticals Ltd., a global pharmaceutical company.

Media contact: Iviani Figueroa at 561-750-9800 x233; iviani@transmediagroup.com.

SOURCE Dr. Fischer



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