First Ever To Market: Epicor Fast-Acting Throat Lozenge, Viralex Soothe

ANKENY, Iowa, March 22, 2016 /PRNewswire/ -- Embria Health Sciences, a leader in providing safe and science-based dietary supplement ingredients to the global marketplace, and Good Health ProductsNew Zealand, jointly announce the launch of Viralex® Soothe EpiCor® Throat Lozenges into health stores and pharmacies throughout New Zealand in April, 2016. This is the first lozenge formulated with EpiCor® yeast fermentate. EpiCor® is widely available throughout the world and is clinically shown to support a strong immune system, learn more about the groundbreaking ingredient here.

Julia Van De Coolwijk of Good Health describes the new product, "We have already been using EpiCor® in our Viralex® Attack capsule product in our winter immune range from the last winter season 2015. We had such a positive response from consumers on the effectiveness of the product and have grown dollar sales by over 65% and unit sales by 74% in NZ Pharmacy (Source: IRI Aztec MAT 27 Dec 2015).We wanted to leverage the success of EpiCor® by providing this unique ingredient in a different format and to specifically target a different cold and flu symptom sore throats. We have also developed this product to be complementary to our existing Viralex® range."

Continued Ms. Van De Coolwijk, "EpiCor® provides a differentiated product by being natural and fast acting. It was also an effective material for making into a high boil lozenge and with exclusivity in the NZ market it provides us with an ingredient that enables a strong and unique point of difference from our competitors."

Commented Jeff Cannon, CEO of Embria's parent company Diamond V, "Embria strives for partnerships with our brand customers. In a short period of time Good Health has become a valued partner of Embria's in the New Zealand marketplace and a very effective marketer of seasonal products featuring EpiCor®. These new lozenges open up a new and exciting product form for EpiCor."

To learn more about EpiCor, visit http://epicorimmune.com. For more information about Embria Health Sciences and EpiCor®, visit http://www.embriahealth.com/epicor.asp

To learn more about Good Health and Viralex® Soothe EpiCor® Throat Lozenges including where to purchase please visit http://www.goodhealth.co.nz/

About Good Health Products New Zealand
Good Health Products is a natural health products company based in New Zealand. Good Health offers a wide range of over 250 natural products to enhance health and vitality.

About Embria Health Sciences
Embria Health Sciences is dedicated to the creation of science-based, all natural ingredients that support human health. Our ultimate goal is to provide products that help people stay healthy and maintain a high quality of life so that they can continue to enjoy the things they love.

About EpiCor®
EpiCor® is a safe and natural whole food yeast fermentate ingredient that helps support the immune system. It is a complex, nutrient-rich ingredient comprised of immune-supporting metabolites as well as proteins, vitamins, minerals, amino acids, polyphenols and beta glucans. Taken daily, EpiCor has been shown to be a safe and effective way to help support immune health and maintain wellness.

Media Contacts:
Doug Reyes, Embria Health Sciences, (310) 625-7111, dreyes@embriahealth.com
Julia Van De Coolwijk, Good Health Products New Zealand, julia.vdc@goodhealth.co.nz

Viralex(R) Soothe EpiCor(R) Throat Lozenges will be available in stores throughout New Zealand in April 2016. To learn more about Good Health and Viralex(R) Soothe EpiCor(R) Throat Lozenges including where to purchase please visit http://www.goodhealth.co.nz/

Video - http://youtu.be/NEQGiQTdR-0
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SOURCE Embria Health Sciences

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