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Ferring Pharmaceuticals (Asia) Company Limited Implements Cegedim SA Relationship Management’s Award Winning* Mobile Intelligence™ CRM Solution & OneKey™ Healthcare Professional Database


1/17/2012 6:30:51 AM

PARIS--(BUSINESS WIRE)--Cegedim Relationship Management today announced that Ferring Pharmaceuticals (Asia) Company Limited has fully implemented Mobile Intelligence™ as their centralized Customer Relationship Management (CRM) platform to manage and deploy their Primary and Specialty commercial teams in China. The agreement also includes OneKey™, the most globally comprehensive healthcare professional (HCP) database, and Analyzer for dynamic reporting and actionable analytics.

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