|
|
|
|
|
|
|
Free Newsletters
Archive
My Subscriptions
News by Subject
News by Disease
News by Date
PLoS
Search News
Post Your News
JoVE
Job Seeker Login
Most Recent Jobs
Browse Biotech Jobs
Search Jobs
Post Resume
Career Fairs
Career Resources
For Employers
Regional News
US & Canada
Biotech Bay
Biotech Beach
Genetown
Pharm Country
BioCapital
BioMidwest
Bio NC
BioForest
Southern Pharm
BioCanada East
US Device
Europe
Asia
Market Summary
News
IPOs
Company Profiles
Companies
Events
Research Store
Biotech Events
Post an Event
Real Estate
Business Opportunities
|
|
|
|
|
News | News By Subject | News by Disease |
News By Date | Search News
|
|
|
8/21/2012 8:45:34 AM
For those of you keeping track of the varying ways that drugmakers attempt to motivate their sales reps, we bring you another in a series of superhuman characters. Last week, you may recall, there was Indi Yaz A Jones, a cartoon used by Bayer to help its sales force promote the Yaz contraceptive (back story). This week, we introduce Hirbe Powers, the ‘extreme rep trainer’ who Bristol-Myers Squibb used to promote Avapro and Avalide hypertension meds. Hirbe, as you can see by watching the videos here, was a fast-talking, superconfident and self-described contagious motivator. “Since he came on board, we’ve seen a huge upswing in energy and passion around the home office,” says ‘Markus Hinderberger,’ an Avapro and Avalide marketing manager. “He’s got an infectious energy to him… In this market, with the competitors we’re facing, we can all use a little ‘Power!’
|
|
|
|
|
|
|
|
|
|
|