SAN FRANCISCO, March 22 /PRNewswire/ -- EmSense Corporation, the company that created the first scalable electroencephalography (EEG) brainwave measurement technology, today announced the addition of the EmBand 24(TM) to the EmBand(TM) family of neuromarketing measurement devices.
Using its Made for Purpose(TM) design, EmSense has employed several new proprietary technologies in the release of the new EmBand 24, including Sensor Fusion Processors(TM), Contact Clusters(TM) and Through the Hair EEG(TM). The headset is designed specifically for market research and overcomes many limitations of using medical EEG for market research.
EmSense proprietary sensors provide more targeted measurement with greater precision than medical sensors. The Contact Cluster technology enables the ability to take individual anatomical differences into account and give maximum spatial resolution in targeted regions. New Through the Hair EEG sensors allow non-obtrusive measurement without the need for unpleasant, messy gels that require respondent clean-up.
"With the global availability of the EmBand 24," according to Chief Analytics Officer Elissa Moses, "the ability to objectively understand consumer engagement and emotional response will ultimately accelerate the success rate for ad campaigns, package restages and new product introductions."
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Web site: http://www.emsense.com/