Eli Lilly's Social Media Guru, A Man Who Actually Listened To Patients, Dies Suddenly

Gerald “Jerry” Matczak, lead consultant in clinical innovation at Eli Lilly & Co., was a rare breed in the pharmaceutical world, someone who not only embraced social media, but also listened to activist patients.

Matczak died suddenly on Thursday at age 54. The cause of death was not immediately known.

“He didn’t show up to a meeting yesterday,” said Cathy Collett, an Indianapolis resident who advocates for patients with amyotrophic lateral sclerosis (ALS).

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