Eisai Inc. Announces Launch of Chocola BB(R) Sparkling + Fiber, Containing 5 Ingredients that Help Bring Out Beauty From Within

Tokyo, Feb 26, 2013 (JCN Newswire) - Eisai Co., Ltd. announced today that it will launch the new carbonated supplement drink Chocola BB(R) Sparkling + Fiber (read as "Plus Fiber"; Food with Nutrient Function Claims [Niacin]) at convenience stores and train station kiosks throughout Japan on Monday, March 4. Chocola BB Sparkling + Fiber is a new carbonated supplement drink that contains 2.4 g of dietary fiber (equivalent to 1.6 celery stalks) in addition to collagen, niacin, vitamin B6, and 1,000 mg of vitamin C. The drink is orange-and-mango-flavored for a rich, sweet yet mellow taste and is a member of the same Chocola BB Sparkling series as Chocola BB Sparkling Grapefruit & Peach and Chocola BB Sparkling White Grape, both of which have been well-received since launch. The inclusion of dietary fiber and other beauty ingredients in this latest addition to the series is intended as a response to the needs of discerning, beauty-conscious women.