EHE International Partners With Entertainment Industry Foundation's National Colorectal Cancer Research Alliance And The CDC To Encourage Screening

NEW YORK, Oct. 1, 2015 /PRNewswire-USNewswire/ -- A window display at Rockefeller Plaza this month will emphasize the lifesaving value of colorectal cancer screening, reaching almost 250,000 people per day with this important public health message.  The display, which features Katie Couric, is the latest print public service announcement (PSA) by the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) and the Centers for Disease Control and Prevention's (CDC's) Screen for Life: National Colorectal Cancer Action Campaign.

The window space at 10 Rockefeller Plaza, donated by EHE International, will house the display throughout the month of October.

Of cancers that affect both men and women, colorectal cancer is the second-leading cancer killer in the U.S., yet when caught early, is highly curable and often entirely preventable with screening. EIF's NCCRA, co-founded by Katie Couric, works to raise awareness about the life-saving benefits of getting screened and supports research to improve the way colon cancer is prevented, detected and treated.

"While it's gratifying that colorectal cancer screening rates have risen steadily over the last decade, about one-third of U.S. adults for whom screening is recommended still haven't been screened. There's much more to do to make everyone aware that screening saves lives," said Couric.  "I'm grateful to the CDC for our long partnership in that effort, and to EHE International for its generosity in helping us get our message to the millions of people who'll see this PSA."

"EHE International's commitment to prevention is closely aligned to the Screen for Life campaign and the Entertainment Industry Foundation's mission to save lives through early detection," said Deborah McKeever, President of EHE International.

The display was created as part of CDC's Screen for Life campaign, which partners with EIF's NCCRA on several awareness building activities.

About EIF's NCCRA
The Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) has raised over $33 million to fund colorectal cancer research, promote colorectal cancer screening, and support gastrointestinal care. EIF's NCCRA was co-founded in March of 2000 by journalist Katie Couric, cancer activist Lilly Tartikoff, and the Entertainment Industry Foundation.

About EHE International
EHE International is celebrating over 100 years as the recognized leader in preventive medicine with the release of a new book, 100 Years of Preventive Health: The History of EHE International. Established in 1913, EHE International is America's largest and most experienced preventive medicine specialist and the preferred choice among employers for the prevention and early detection of disease and associated risk factors. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3700; visit www.eheintl.com.

About CDC's Screen for Life Campaign
CDC's Screen for Life: National Colorectal Cancer Action Campaign is a multimedia effort promoting colorectal cancer screening. Launched in 1999, this campaign informs Americans, particularly those aged 50 years or older, about colorectal cancer and the importance of screening.  The campaign develops and disseminates English and Spanish public service announcements and patient education materials in English and Spanish, and also partners with state, local, and Tribal departments of health to promote colorectal cancer screening.

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SOURCE Entertainment Industry Foundation