Eat Dessert First? It Might Help You Control Your Diet, University of Minnesota Study

Consumers watching their diet should pay close attention to the amount of unhealthy foods they eat, but can relax when it comes to healthier options, according to a new study in the Journal of Consumer Research. "Although self-control is typically viewed as a battle between willpower and desire, consumers can't rely entirely on willpower to control their eating. They also need to create situations that will make them lose interest in food. One way is to keep better track of the quantity of unhealthy foods they eat," write authors Joseph P. Redden (University of Minnesota) and Kelly L. Haws (Texas A&M University).

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