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Dudnyk and BIOCOM Join Forces to Grow Southern California's Life Sciences Community

6/19/2012 12:13:20 PM

June 19, 2012, Carlsbad, CA -- Dudnyk, the premier marketing agency serving biotech, biopharma, diagnostic, and medical device firms, is now working in partnership with BIOCOM, one of the largest regional life science associations in the world, representing more than 550 member companies in Southern California.

“Dudnyk’s mission to provide world-class resources, relationships, strategic planning, and creative brand development for marketers aligns with BIOCOM’s focus on initiatives that positively influence and accelerate the growth of Southern California’s life science industry, and we are pleased to have them become a member of our organization” said Joe Panetta, President and CEO, BIOCOM.

Since the 1990s, Dudnyk has been educating, influencing, and inspiring specialty physicians and their patients with bold and relevant multichannel marketing campaigns. “In today’s healthcare environment, these specialty audiences are the most connected and involved in treatment and therapy—and they also happen to be the direct end users of biotech, biopharma, device and diagnostic innovations being created right now in Southern California’s life sciences community,” said Frank X. Powers, President, Dudnyk.

Dudnyk has deep experience with various medical specialties as a result of their decades of working with global pharmaceutical companies such as Merck and AstraZeneca and regional biotech start-ups. The result is a strategic marketing and branding process that synthesizes best practices of both worlds, helping to ensure the commercial success of a new or growing specialty brand.

BIOCOM’s 550-plus members now have direct access to one of the most recognized marketing and brand advertising resources. To find out more about Dudnyk’s process and creative work, visit, or contact Christopher Tobias, PhD, at or 267.532.1026.


BIOCOM is one of the largest regional life science associations in the world, representing more than 550 member companies in Southern California. BIOCOM's mission is to accelerate the success of the life science industry. The association focuses on initiatives that position the region's life science industry competitively on the world stage, and on the development and delivery of innovative products that improve health and quality of life. This includes initiatives in capital formation, public policy, workforce development, and member services. More information about BIOCOM can be found at

About Dudnyk

Dudnyk is a full-service healthcare advertising agency that supports biotech, biopharma, and medical device companies. Respected in the advertising industry for Inciteful Healthcare Marketing™, Dudnyk leverages strategic, scientific, and highly creative capabilities to develop branded and unbranded multichannel communications. Dudnyk is the PM360 Advertising Agency of the Year, the winner of Med Ad News’ Best Professional Campaign, and was cited by Inc. as one of the nation’s 5000 fastest-growing private companies. Founded in 1993, Dudnyk remains fiercely independent and has offices in Philadelphia, San Diego, and San Francisco. Learn more at or @DudnykHealth.

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