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Drugmakers Including Merck & Co., Inc. (MRK) and Novartis AG Create Mobile Phone Apps to Track Diabetes, Cancer



2/15/2011 8:12:53 AM

Bloomberg -- Drugmakers led by Merck & Co. and Novartis AG boosted investments in mobile phone applications and educational websites by 78 percent to get patients to take their drugs, eat right and exercise, an Ernst & Young report found.

Read at Bloomberg


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