Drug Execs May Wish They'd Never Heard of Paula Deen
Drug giant Novo Nordisk has nabbed Paula Deen, the celebrity chef who popularized, among other things, cheeseburger meatloaf and hamburgers served with eggs and bacon on doughnuts instead of buns, as a new spokeswoman to help raise awareness about type 2 diabetes – which she has. Many in the drug industry wish it weren’t so, but without major legal and regulatory changes, such matches between celebs and drug firms are as certain as the sun rising in the east. That’s too bad, because it may not be the best thing for the drug firms themselves over the long run.