Donald Trump Appeals To The Brains Of Voters—Will It Win Him The Election?
Republican candidate Donald Trump's acceptance speech Thursday night took a voyage through dark images of a country adrift and under threat — seemingly pushing all the buttons of fear that supposedly motivate conservative voters.
Was it a mistake?
Widely reported studies have shown that conservatives have more activity in a brain structure called the amygdala — which is most closely identified with fear and emotional responses, while liberals appear to have more brain cells in the anterior cingulate cortex, involved in decision-making.
Was it a mistake?
Widely reported studies have shown that conservatives have more activity in a brain structure called the amygdala — which is most closely identified with fear and emotional responses, while liberals appear to have more brain cells in the anterior cingulate cortex, involved in decision-making.