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Death of a Salesman: AstraZeneca PLC (AZN) Replaced Entire Nexium Salesforce With Telemarketers -- and It Worked



5/19/2010 8:50:02 AM

BNET -- AstraZeneca (AZN) may have discovered the future for pharmaceutical sales representatives: The company has axed virtually all its traditional reps — people who go door-to-door visiting doctors — on its Nexium heartburn franchise and replaced them with telemarketing call centers, where they only answer questions or visit doctors on request.

Read at BNET


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