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Cook Medical, Zimmer (ZMH), Pro-Dex, Inc. (PDEX) & Johnson & Johnson (JNJ) to Share Innovative Social Media Approaches to Marketing Device Products in Minneapolis


6/14/2012 9:35:09 AM

NEW YORK, June 13, 2012 /PRNewswire/ -- Digital Marketing for Medical Devices hosted by conference organizer ExL Pharma, will be taking place July 30 August 1, 2012 at the Hyatt Regency Minneapolis, Minneapolis, MN. ExL has acquired and partnered with e-Patient Connections to establish and grow this event as the leading healthcare patient marketing event in the industry.

In its 2nd year, Digital Marketing for Medical Devices creates a platform for marketing, product management and brand management professionals to learn, benchmark and understand key criteria needed in order to effectively initiate and leverage a digital marketing campaign for product and brand success. Over 180 medical device-specific marketers and product managers converge on Minneapolis to share best practices and discuss industry trends within the expanding digital marketing industry.

The year's three-day program will enable participants to dive into the many issues and emerging opportunities in digital marketing facing medical device professionals today. Participants have the opportunity to network, share ideas and explore winning digital strategy approaches. Over 27 medical device marketing experts and creative thinkers will share innovative digital strategy and examples covering navigating social media in a heavily regulated environment, enhancing dialogue between patient and physician, creating a comprehensive digital marketing strategy and using a multi-channel approach to building consumer engagement.

This year's speakers include Medtronic, GE Healthcare, Cardiovascular Systems, Johnson & Johnson, Vistakcon, Cook Medical, Philips Medical, Boston Scientific, Zimmer, Becton Dickinson, and many more medical device-marketing innovators. Additionally, the conference will include 2 detailed pre-conference workshop sessions including mobile apps and the medical device industry, and contemporary medical device marketing for the internet age.

To find out more information regarding attending the industry's only device-specific, digital marketing conference, please contact Shari Gelfand on sgelfand@exlpharma.com or visit Digital Marketing for Medical Devices,

About ExL Pharma
ExL Pharma, a division of ExL Events, Inc., is the industry leader in developing innovative, educational conferences that serve the pharmaceutical and allied healthcare communities in the United States, Europe, Latin America and various markets. Behind our diverse pharmaceutical event portfolio, ExL's experienced team conducts extensive market research and targeted outreach. The results translate into innovative, high-quality events designed to exceed the dynamic informational and networking needs of specific audiences and working groups.

Our mission is to bring the pharmaceutical and its allied industries together to discuss and strategize on key issues and challenges impacting their organizations resulting in the implementation of new ideas, strategies, tactics and key learnings that facilitate the pursuit of their mission to develop life-saving, or life-enhancing, products and therapies that serve the needs of patients.www.exlpharma.com

Press Contacts:
Shari Gelfand
917 258 5145
sgelfand@exlpharma.com

SOURCE ExL Pharma


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