STUART, FL--(Marketwire - April 01, 2011) - Connectyx Technologies Holdings Group, Inc. (PINKSHEETS: CTYX) ("Connectyx"), www.connectyx.com, manufacturer and distributor of the MedFlash®, the nation's premier Personal Health and Wellness Management System (ePHM) for maintaining personal health records (PHR), conducted a study of a random sampling of MedFlash subscribers that indicates that the largest age group is 50 years old and older.
Connectyx found that 69.5% of MedFlash members are 50 years old and older, mirroring other demographic studies of personal health record users. The single largest member age bracket was from 60-69 at 27.3% of the random sampling of MedFlash membership. As more Americans are starting to use Personal Health and Wellness Tools (1 out of every 14 people), doubling from the prior year, Connectyx is well positioned as a leading product in this growing market. MedFlash should see rapid growth over the next 36 months as healthcare reform continues to evolve and insurance costs increase. In an oft-cited study by the California Healthcare Foundation, "Users say that secure, password-protected PHRs give them the confidence they need to access their personal information online, and when they do, they pay more attention to their health. One in three PHR users say they used the PHR to take a specific action to improve their health -- sparking hope that these technologies could be the long-awaited tools that help engage patients in taking better care of themselves."
Ronn Schuman, CEO of Connectyx, said, "MedFlash is increasing its ability to attract all age groups, but our primary focus will be to empower the baby boomer generation that understands the benefits of using technology to improve all aspects of their lives as they get older and increasingly aware of the importance of maintaining access to their personal medical records. More importantly, as their healthcare and well-being becomes a top priority, MedFlash and other wellness tools will be key components as part of their lifestyle."
MedFlash will continue to add new tools and services such as, consumer lab testing, advanced directives/living will, discounted drug benefits, all of which will drive utilization of their wellness portal from the growing segment of the aging population that has shown direct interest in these types of programs and services.
Schuman continued, "We have spent three years testing and developing our product wellness portal paradigms and understand the needs and wants of the consumer. Furthermore, with the recent endorsement of the Optometric National Eye Coalition and their support from the Optometrist industry, we believe that this will also accelerate MedFlash membership, as studies clearly show that when a healthcare professional recommends to their patient that they take action on a product to improve their well being, that the patient utilization increases by 50%."
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MedFlash ® Features and Benefits
The MedFlash® PHM Portal features a 24/7/365 call center, a smart phone application and a USB flash drive. The MedFlash® PHM provides additional member benefits and services including instant access to a subscriber's Emergency Medical Profile and Personal Health Record in the event of an accident or a medical emergency. First Responders such as police, emergency medical technicians (EMT's) and firefighters have access to time critical information for victims who may be comatose or unable to communicate pertinent medical history information. The MedFlash® PHM can be accessed on any computer, whether in an ambulance or an emergency room, securely and with complete privacy via the Internet or by use of the USB drive. Lifestyle and wellness features are delivered to members that have the potential to result in significant health benefits to members following the healthcare advice. With the increasing focus on cutting costs and risk mitigation by both employers and insurers, the MedFlash offers a low cost addition to the various initiatives necessary for maintaining and reducing costs of current healthcare delivery systems. For more information, see www.medflash.com.
Connectyx provides unique products for the healthcare market including MedFlash®, the electronic Personal Health Manager (ePHM). Compatible with Google Health and Microsoft's Health Vault, the MedFlash® ePHM is an easy-to-use Personal Health and Lifestyle Manager that is accessible using a powerful web portal suite. The MedFlash® ePHM portal also features a 24/7/365 call center, a smart phone application and a USB flash drive. The MedFlash® ePHM provides member benefits including instant access to your Emergency Medical Profile and Personal Health Record in the event of an accident or a medical emergency. Whether traveling, at work, or at home, First Responders have an invaluable advantage when they have access to this time critical information. Far more than just an emergency flash drive the MedFlash® PHM can be accessed on any computer, securely and with complete privacy. There are also lifestyle and wellness features that provide significant health benefits to members and risk mitigation for employers and insurers alike. Connectyx products are developed with the needs of patients, families, doctors and First Responders in mind. For more information, please visit our websites at: www.connectyx.com and www.medflash.com.
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