News | News By Subject | News by Disease News By Date | Search News
Get Our FREE
Industry eNewsletter
email:    
   

Company Leaders Are The Most Powerful Employer Branding Tool -- Global Survey Findings


5/19/2009 10:37:21 AM

Zawya -- The most effective and critical activity in an employer branding program has nothing to do with marketing, and everything to do with developing capable managers, according to a wide-ranging new survey from the Employer Brand Institute. The Employer Branding Global Research Study surveyed more than 2000 organisations worldwide. Some 15% of respondents said they believed the most effective branding activity a company could undertake was "building a leadership development program to equip leaders with the capabilities to better manage the employment experience". This was followed by 14% who cited defining an employee value proposition as a key branding activity, and 13% who cited developing an effective careers website.

Read at News Release


comments powered by Disqus
 
 

ADD TO DEL.ICIO.US    ADD TO DIGG    ADD TO FURL    ADD TO STUMBLEUPON    ADD TO TECHNORATI FAVORITES