Coloplast Release: 96 Percent of Surveyed Clinicians Recommend Coloplast SenSura® Mio For Hospital Use; Report Improved Patient Experience, Body Fit

MINNEAPOLIS, Jan. 13, 2015 /PRNewswire/ -- Coloplast today announced clinician and user preference for the new SenSura® Mio, according to a 2014 product evaluation comparing ostomy pouching systems. 96 percent of surveyed clinicians said they would recommend Coloplast SenSura Mio for use in their hospital while 90 percent of clinicians reported SenSura Mio's elastic barrier has a better fit and follows patient body movements better than their current product.

"Insecurity and lack of discretion are two important and well-documented obstacles for people with an ostomy. Our innovation and design teams worked hard to come up with an answer to those challenges. We are proud to be able to listen and respond with a product designed with individual bodies in mind to make a positive change for those living with an ostomy," said Anders Holm, Coloplast Ostomy Care Vice President.

Survey Results
The U.S. product evaluation was conducted between February and May 2014 among 497 clinicians and 213 people living with an ostomy. Clinicians and users were asked to compare Coloplast SenSura Mio with their current products from Coloplast, ConvaTec and Hollister.

Clinicians

• 90 percent of clinicians reported SenSura Mio's elastic barrier follows patients' body movements better than their current product.
• 90 percent of clinicians found SenSura Mio's elastic barrier fits body shapes better than the current product.
• 81 percent of clinicians reported SenSura Mio improved the overall patient experience.
• 96 percent of clinicians said they would recommend their hospital use SenSura Mio.

Ostomy Patients            

• 90 percent of patients found the SenSura Mio pouch offers very good or good discretion.
• 89 percent of patients said the SenSura Mio elastic barrier has a very good or good fit to the body.
• 86 percent of patients found the SenSura Mio elastic barrier is very good or good at following body movements.

The New SenSura Mio
SenSura Mio uses BodyFit Technology to provide patients with a greater sense of security. Coloplast recognizes no two bodies are the same and their abdomens and body shapes change during the course of the day. The SenSura Mio elastic barrier is designed to fit individual bodies and follow its contours and movements throughout the day to maintain a secure seal.

SenSura Mio is also the first ostomy pouch to be produced in a soft all-textile material, similar to clothing, to give it a personal discreet look and feel. The neutral grey fabric provides increased discretion by allowing the pouch to blend in and go unnoticed under all clothing colors. 

In addition to the barrier technology and the neutral grey fabric, SenSura Mio also offers a unique new full-circle filter that provides greater protection against ballooning. In a recent survey, 78 percent of users said the filter on the new SenSura Mio is better than their current product.

The new SenSura Mio launched in May 2014 and is available to patients across the U.S. Visit www.sensuramio.us for more information or to request a free trial visit.

About Coloplast
Coloplast is a global medical device company that develops products and services designed to make life easier for people with very personal and private medical conditions. We start by listening to our users to better understand their needs and then respond by bringing the best ideas to market in the form of medical devices and service solutions. Coloplast's businesses include ostomy care, urology care, continence care, and wound and skin care. With the development of a strong portfolio of new products and investments in a professional sales force, we now employ more than 9,000 people worldwide. In 2012 and 2013, Coloplast received global recognition for having the best corporate reputation among patients (PatientView), and for being the Most Ethical (Ethisphere Institute) and Most Sustainable (StoreBrand Bank) company. Coloplast is also a finalist for the PM360 Trailblazer Medical Device Company of the Year award, which recognizes achievement in innovation, talent development and social responsibility.  

About Coloplast Ostomy Care
Coloplast Ostomy Care provides products for conditions affecting bladder and bowel functions. This includes innovations to make life easier such as the skin-friendly benefits of SenSura, easy-to-use no-sting Brava^® accessory products to protect and care for the skin, and the new BodyFit elastic barrier technology that fits to real bodies. Coloplast also developed industry-leading Coloplast Care, a nurse-directed care program that supports the patient from the healthcare setting to their transition home and through their lifetime. Providing wellness education, lifestyle tips, product information and service, the Coloplast Care program is yet another way Coloplast makes life easier for people living with intimate healthcare needs, and the healthcare professionals that support them.

To learn more about Coloplast, visit www.coloplast.us.

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SOURCE Coloplast