Carma Laboratories, Inc. Release: New Carmex Cold Sore Treatment Wins 2015 "Product Of The Year" Award!
FRANKLIN, Wis., Feb. 11, 2015 /PRNewswire/ -- Carma Laboratories, Inc., the manufacturer of Carmex® lip balm products, is pleased to announce that its NEW Carmex® Cold Sore Treatment has been named the 2015 "Product of the Year" winner in the Specialty Skin Treatment category by Product of the Year USA the nation's largest consumer survey on product innovation.
The "Product of the Year" award is backed by the votes of over 40,000 consumers, serving as a shortcut for shoppers in the supermarket. For manufacturers of the winning products, the award is a powerful marketing tool that has shown to increase product trial, awareness, distribution and sales. Over the past 25 years, winners across the globe have reported an average sales increase of 10-15%.1 Furthermore, leading global research company TNS recently conducted a study with US shoppers and found that:
- "Product of the Year" USA winners outperform category sales performance by 38.1%2
- The "Product of the Year" logo is more effective on a package than the word "NEW"3
- Coupon redemption consideration increased 24% when the "Product of the Year" logo is featured in an FSI4
Only NEW Carmex® Cold Sore Treatment works on contact to block pain and itch while minimizing the appearance of a cold sore. 10% Benzocaine blocks pain and itch, while the TriPLEX Formula technology smoothes and fills to make the cold sore less noticeable.5 And, it works on contact so you see and feel results fast. While no product can cure a cold sore, this breakthrough product may help sufferers feel more comfortable and confident while managing through a cold sore outbreak.
"We are honored that Carmex Cold Sore Treatment was voted as winner in the Specialty Skin Treatment category," stated Jona Mancuso, Marketing Director at Carma Laboratories, Inc. "We are in excellent company and feel that this is a major milestone for the Carmex brand."
The brand accepted the award yesterday during a special ceremony in New York City. Beginning February 12th, the distinctive red "Voted Product of the Year" logo will be leveraged across all marketing channels, including product packaging, advertising, promotions, and the brand website: www.carmexcoldsore.com. Carmex® Cold Sore Treatment has a MSRP of $14.99 (0.07 oz. tube) and can be purchased at retailers nationwide.
About Product of the Year:
Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 27 years ago in France, POY currently operates in 39 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 40,000 consumers, the distinct red POY logo serves as shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information, visit www.productoftheyearusa.com.
About Carmex® and Carma Laboratories, Inc.:
For more than 78 years, Franklin, Wisconsin based Carma Laboratories, Inc., has manufactured Carmex® brand lip balms. Carma Laboratories, Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex® lip balm. Today, the company continues to produce its original lip care formula in its trademark jars, and has expanded the line to include flavored lip balms, ultra hydrating lip care formulas and soothing skin care products. The carefully crafted lip balm has been #1 pharmacist-recommended for 16 years in a row.5 For more information, visit www.mycarmex.com.
1 Product of the Year/TNS Data on File
2 Product of the Year/TNS Data on File/ Nielsen
3 Product of the Year/TNS Data on File
4 Product of the Year/TNS Data on File/Google Surveys
5 When used to help conceal. Individual results may vary. For treatment of symptoms associated with cold sores. Product does not treat viral infections. Use as directed
6 Pharmacy Times: Survey of Pharmacists' OTC Recommendations (1999-2014)
MEDIA CONTACT:
Anneka Ranpuria
The Lane Communications Group
212.757.6880
aranpuria@thelcgroup.com
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-carmex-cold-sore-treatment-wins-2015-product-of-the-year-award-300030310.html
SOURCE Carma Laboratories, Inc.
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