Can Sludge-Like Color Deter People From Smoking?
(CNN)--Can the sight of a greenish-brown color really be enough to deter smokers from reaching for their next pack of cigarettes?
Lawmakers in the UK seem to think so, having approved legislation that now requires all tobacco packs to be stripped of brightly colored branding -- and replaced with the sludge-like color.
Everyone is just a different shade of Pantone
Everyone is just a different shade of Pantone