Brain Stimulation Affects Compliance With Social Norms, University of Zurich Study

Neuroeconomists at the University of Zurich have identified a specific brain region that controls compliance with social norms. They discovered that norm compliance is independent of knowledge about the norm and can be increased by means of brain stimulation. How does the human brain control compliance with social norms? The biological mechanisms that underlie norm compliance are still poorly understood. In a new study, Christian Ruff, Giuseppe Ugazio, and Ernst Fehr from the University of Zurich show that the lateral prefrontal cortex plays a central role in norm compliance.

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