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Brain Buzz: Why Some Ideas Go Viral and Others Go Nowhere, University of California, Los Angeles (UCLA) Study


7/8/2013 7:34:15 AM

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How do ideas spread? What messages will go viral on social media, and can this be predicted? UCLA psychologists have taken a significant step toward answering these questions, identifying for the first time the brain regions associated with the successful spread of ideas, often called "buzz." The research has a broad range of implications, the study authors say, and could lead to more effective public health campaigns, more persuasive advertisements and better ways for teachers to communicate with students.

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