Biotech PR Needs to Deliver More Signal, Less Noise
Are you getting good advice from your PR firm?
Because from where I sit, companies seem less and less strategic when it comes to getting the word out about their news.
I get it. It’s hard to know how to get attention for your news these days. The Cambrian explosion of information on the Internet over the past decade has created a confusing world. PR firms have stepped right up to help biotech companies navigate it.
Because from where I sit, companies seem less and less strategic when it comes to getting the word out about their news.
I get it. It’s hard to know how to get attention for your news these days. The Cambrian explosion of information on the Internet over the past decade has created a confusing world. PR firms have stepped right up to help biotech companies navigate it.