Biotech Firms Need Innovation Strategies

In the June 2015 issue of Harvard Business Review, Gary P. Pisano, Ph.D., the Harry E. Figgie Professor of Business Administration at Harvard Business School, provided a compelling argument as to why companies need to create innovation strategies, without which innovation initiatives are likely to fail. Moreover, if a company is to remain competitive, its innovation strategy must constantly evolve. The purpose of this article is to demonstrate the role of appropriate innovation strategies in contributing to the successes of biotech companies.

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