BioSpace Launches Midwest Life Science Marketing Campaign
NAPLES, FL, April 14, 2005 - BioSpace, the leading online information source for the biotechnology and pharmaceutical industries, launched this morning the BioCorridor™ Hotbed Campaign promoting the life science industry in the states of, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Ohio and Wisconsin.
2005 BioCorridor Hotbed Map:
http://www.biospace.com/hotbed/619/biocorridor_map.aspx
2005 BioCorridor Hotbed Homepage:
http://www.biospace.com/hotbed.aspx?RegionID=619
Recognizing life science leaders in the Midwest such as BioSante (Illinois), Eli Lilly and Company (Indiana), MGI Pharma (Minnesota), and Pfizer (Michigan and Missouri), the campaign also includes prominent research institutes, non-profit organizations and universities. Midwest Research University Network, The Center for Stem Cell and Regenerative Medicine (Ohio), and University of Notre Dame (Indiana) are featured.
BioCrossroads, Indiana's life sciences initiative, is one of the major supporters of the campaign. BioCrossroads also maintains a BioZone page within BioSpace.com that features information on their initiatives and other items specific to the state of Indiana.
The BioCorridor campaign presents a BioCorridor Hotbed Map, created by BioSpace's professional artist, which displays the corporate logos and facilities of participating organizations. Copies of the map are available through BioSpace.com. The map is further enhanced through the integration of many functional components including a BioCorridor Hotbed Homepage, on BioSpace's industry leading Website, BioSpace.com. The BioCorridor page features the latest bio-pharm news, jobs, events and other information from the Midwest region. BioSpace will market the campaign online and at major national life science events throughout the year.
"BioSpace is happy to welcome the Midwest region to our community of life science clusters. We have enjoyed working with the different states involved in the effort and anticipate many more campaigns as the area and its industry continue to grow," said Brian Vacanti, Division Manager of BioSpace.
About BioSpace
BioSpace is globally recognized as the leading provider of web-based resources and information to the life science industry. For 20 years BioSpace has helped to accelerate communication and discovery among business and scientific leaders in the biopharmaceutical market. With a well-established site infrastructure and loyal online audience of over 1.5 million unique monthly visitors, BioSpace.com offers an unparalleled distribution channel for recruitment, investment, product, event and other life science industry messages.
BioSpace, a Career Innovations company, is headquartered in Naples, FL.
CONTACT:
BioSpace
Keirsten Henderson
Marketing Coordinator
239-659-0100
keirsten@biospace.com