Arlington, VA July 24, 2012 -- This worldwide primary research study of the academic and pharma/biotech sectors provides a 2012 best practices guide for life science suppliers who want to maximize the impact of their mobile marketing strategies. The report was designed to help suppliers understand how scientists are using mobile devices, what applications and functions they would like to use mobile computing for and how willing they are to have life science suppliers market to them through their handheld devices. Over 500 scientists share their opinions and current practices with regards to how they use mobile devices to download apps, browse catalogs, share data and otherwise increase the efficiency of how they work.
The following suppliers were presented as answer choices to a survey question about which companies scientists would like to receive mobile apps from:
Cell Signaling Technologies
Corning Life Sciences
EMD Millipore (Millipore, Calbiochem, Novabiochem, Novagen, Merck KGA)
Fisher Scientific (ThermoFisher)
Life Technologies (Applied Biosystems/Invitrogen)
New England Biolabs
Roche Applied Science
VWR Scientific Products
“Still in its nascent stage, mobile marketing is not yet clearly defined,” states Tamara Zemlo, Ph.D., MPH, Vice President of Advisory Services. Dr. Zemlo adds that: “What is known is that scientists, like the rest of the population, are quickly adopting the use of mobile devices, which represents an opportunity for suppliers. Mobile Marketing to Life Scientists will provide guidance to suppliers who are preparing to move forward with a mobile marketing strategy.”
To learn more about Mobile Marketing to Life Scientists (12-004), a complimentary Executive Summary is available at gene2drug.com.
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