BioSpace.com

Biotech and Pharmaceutical
News & Jobs
Search the Site
 
   
Biotechnology and Pharmaceutical Channel Medical Device and Diagnostics Channel Clinical Research Channel BioSpace Collaborative    Job Seekers:  Register | Login          Employers:  Register | Login  

NEWSLETTERS
Free Newsletters
Archive
My Subscriptions

NEWS
News by Subject
News by Disease
News by Date
PLoS
Search News
Post Your News
JoVE

CAREER NETWORK
Job Seeker Login
Most Recent Jobs
Browse Biotech Jobs
Search Jobs
Post Resume
Career Fairs
Career Resources
For Employers

HOTBEDS
Regional News
US & Canada
  Biotech Bay
  Biotech Beach
  Genetown
  Pharm Country
  BioCapital
  BioMidwest
  Bio NC
  BioForest
  Southern Pharm
  BioCanada East
  US Device
Europe
Asia

DIVERSITY

INVESTOR
Market Summary
News
IPOs

PROFILES
Company Profiles

START UPS
Companies
Events

INTELLIGENCE
Research Store

INDUSTRY EVENTS
Biotech Events
Post an Event
RESOURCES
Real Estate
Business Opportunities

 News | News By Subject | News by Disease News By Date | Search News
eNewsletter Signup
Miles
Km80.5

   

BioInformatics LLC Announces the July 31, 2012 Release of Their Newest Market Report: Mobile Marketing to Life Scientists (12-004)


7/31/2012 11:44:05 AM

Arlington, VA July 24, 2012 -- This worldwide primary research study of the academic and pharma/biotech sectors provides a 2012 best practices guide for life science suppliers who want to maximize the impact of their mobile marketing strategies. The report was designed to help suppliers understand how scientists are using mobile devices, what applications and functions they would like to use mobile computing for and how willing they are to have life science suppliers market to them through their handheld devices. Over 500 scientists share their opinions and current practices with regards to how they use mobile devices to download apps, browse catalogs, share data and otherwise increase the efficiency of how they work.

The following suppliers were presented as answer choices to a survey question about which companies scientists would like to receive mobile apps from:

AB SCIEX

Affymetrix

Agilent Technologies

BD Biosciences

Beckman Coulter

Bio-Rad Laboratories

Caliper (PerkinElmer)

Cell Signaling Technologies

Corning Life Sciences

EMD Millipore (Millipore, Calbiochem, Novabiochem, Novagen, Merck KGA)

Eppendorf

Fermentas (ThermoFisher)

Fisher Scientific (ThermoFisher)

GE Healthcare

Illumina

Leica Microsystems

Life Technologies (Applied Biosystems/Invitrogen)

Luminex

Molecular Devices

New England Biolabs

Pall

PerkinElmer

Promega

QIAGEN

R&D Systems

Roche Applied Science

Sigma-Aldrich

Takara Bio

Thermo Scientific

VWR Scientific Products

Waters

“Still in its nascent stage, mobile marketing is not yet clearly defined,” states Tamara Zemlo, Ph.D., MPH, Vice President of Advisory Services. Dr. Zemlo adds that: “What is known is that scientists, like the rest of the population, are quickly adopting the use of mobile devices, which represents an opportunity for suppliers. Mobile Marketing to Life Scientists will provide guidance to suppliers who are preparing to move forward with a mobile marketing strategy.”

To learn more about Mobile Marketing to Life Scientists (12-004), a complimentary Executive Summary is available at gene2drug.com.

ABOUT BIOINFORMATICS LLC

BioInformatics LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 70,000 life scientists, we have supported more than 500 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.



Read at BioSpace.com

   

ADD TO DEL.ICIO.US    ADD TO DIGG    ADD TO FURL    ADD TO STUMBLEUPON    ADD TO TECHNORATI FAVORITES