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BioCision, LLC's Innovative Coolproduct Range Now Available from SANYO Europe Limited



11/16/2010 1:14:28 PM

November 2010 – BioCision, LLC announces the signing of a product distribution agreement with SANYO E&E Europe BV, SANYO’s biomedical division in Europe. SANYO will be marketing the entire CoolProduct portfolio – a modular system of innovative benchtop laboratory tools based on BioCision’s patented technology for temperature change and control of benchtop biomedical samples.

All three BioCision product lines will be launched in Europe with SANYO: CoolRack™, highly thermo-adaptive cryo tube, microfuge and PCR sample holders; the CoolBox™, a portable ice-free cooling and freezing sample management product; and CoolCell™, an alcohol-free, no-maintenance device for precise rate-controlled –1ºC/minute cell freezing.

The new European distribution agreement is one of a series of partnership deals for BioCision that expands its presence geographically as well as into new business segments.

Commenting on the latest distribution agreement, Dr Rolf Ehrhardt, BioCision CEO, said: ‘This represents a significant additional validation for our products, as SANYO is a premier supplier of cooling/freezing equipment in Europe. SANYO will help us greatly to increase our penetration into European markets, and the new initiative truly underscores the growing need and demand for inexpensive, effective tools for portable sample cooling and freezing.’

BioCision’s highly thermo-conductive CoolRack modules enable standardised benchtop sample cooling, freezing, snap freezing, heating and thawing. CoolRacks, along with BioCision’s ice-free CoolBox system and CoolCell, bring portability and all-day uniform temperature control to the benchtop.

CoolProducts allow easy handling, organization, protection and standardization of samples, cells, and specimens, with applications in drug discovery, and basic and clinical research. Users benefit from high sample reproducibility and consistency – experiment to experiment, lab to lab and research/clinical site to site.

According to Paul Freeland, SANYO Senior Product Manager, ‘We are constantly striving to provide our customers with the best and most efficient tools for optimising their laboratory work. BioCision’s products are unique in their ability to manage temperature-sensitive lab samples – whether cooling, freezing, heating or thawing – independent of user or location. We are delighted to offer these high-quality tools to our customers.’

About SANYO E&E Europe BV

SANYO E&E Europe BV, a division of SANYO Electric Co., Ltd., manages sales, marketing, logistics and technical service of SANYO laboratory products throughout Europe. SANYO has established a worldwide reputation as a manufacturer of high-quality and innovative medical and laboratory equipment based on expertise in refrigeration and temperature control technology, electronics and energy efficiency that directly benefit their customers. In this field SANYO has set the standard with V.I.P.™ insulation, Cool Safe compressors and the world’s first -152°C ULT freezer.

For information visit www.sanyo-biomedical.com

About BioCision

Headquartered in Mill Valley, California, USA, BioCision is the leading developer of portable benchtop tools for temperature-sensitive biomedical specimens and samples, for use in basic experiments, assays and clinical trials. Developed to provide temperature-sensitive sample management solutions, BioCision’s patented novel alloy sample modules enable standardised collection, organization, protection and high reproducibility of sample freezing, thawing and cooling. The advantages of ease of use, elimination of user error and very high reproducible performance have led to CoolProducts becoming the new standard for benchtop sample management.

BioCision CoolProducts have been adopted by leading pharmaceutical and biotechnology companies, many contract research organizations, and major academic and healthcare institutions worldwide.

For more information, visit www.biocision.com

For sales and technical information contact:

Rolf Ehrhardt, M.D., Ph.D. CEO BioCision T: +1 415-888-478-2221 F: +1 415-634-2350 E: rolf@biocision.com W: www.biocision.com

Media Contact: Paul Carter Phoenix MarCom Ltd Tel: + 44 (0) 1223 873318 Fax: + 44 (0) 1223 874173 Email: marketing@phoenixmarcom.co.uk


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