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Biochrom Ltd. Introduces EZ Read Range of Microplate Readers


4/16/2013 9:16:34 AM

Cambridge, UK, 16th April 2013 – Biochrom Ltd, a manufacturer of quality scientific instruments for applications in the life science, clinical, and analytical markets, announced today the commercial launch of its EZ Read range of microplate readers. The Biochrom EZ Read range of microplate readers has been developed to meet the specific application needs of scientists.

Biochrom has created the EZ Read microplate reader range by matching its expertise in absorbance measurement with requests from scientists and technicians to make their experimental workflow easier and more effective. Biochrom’s focus on scientists’ requirements has resulted not only in a dedicated range of instruments but also in the development of unique data acquisition and analysis software; Galapagos for EZ Read.

Measurement of ELISA assays is a major application of absorbance-based microplate readers. Biochrom offers a comprehensive solution for scientists running ELISA assays using Galapagos software’s intuitive ‘click and drag’ approach for setup and analysis, as well as offering a shaker/incubator and a microplate washer to complete the ELISA workflow. Biochrom’s EZ Read range offers the broadest range of ELISA microplate readers so that scientists can choose the right instrument for their unique laboratory environment.

For research scientists, Galapagos software for EZ Read enables quick set up of data analysis making it just as easy to analyze data as to export to Excel. The extensive EZ Read instrumentation range enables scientists to measure all their absorbance assays such as ELISA, total protein and cell viability assays, without the need to buy and install extra filters. The EZ Read range builds on the success of the EZ Read 400 which was launched in 2011 and is now relied upon by scientists in ELISA labs globally. The EZ Read 800 provides the same reliability and flexibility as the EZ Read 400, but is faster, making it an excellent choice for high throughput labs. The EZ Read LED also provides fast measurements of ELISA assays but uses LEDs for reduced energy consumption and reduced maintenance. For the greatest range of versatility, the EZ Read 2000 has flexible wavelength selection allowing for scientists to choose any wavelength from 340 to 800nm.

Tristana von Will, Product Marketing Manager at Biochrom, commented: “This new range of microplate readers and software builds on our 40-year heritage in providing high quality scientific instruments, and has been developed to meet the needs of both ELISA labs and research scientists using microplate readers for their experiments.”

Please visit http://www.biochrom.co.uk/ for more details.

For a high-resolution photo please contact lorna.cuddon@zymecommunications.com

About Biochrom Ltd

Biochrom has over 40 years’ experience of making quality scientific instruments for a wide range of applications in the life-science, clinical, and analytical markets. The Company’s product range includes:

• Biochrom Libra High performance analytical Spectrophotometers

• Biochrom WPA Life Science spectrophotometers and colorimeters

• Biochrom microplate instrumentation

• Biochrom Amino Acid Analyzers

Biochrom Ltd has been manufacturing quality instruments for high profile customers for decades. Biochrom instruments are designed and manufactured in Cambridge UK for use by scientists and technicians world-wide through our comprehensive distribution network.

For more information about the complete product portfolio, visit http://www.biochrom.co.uk/

Contacts

Media Enquiries

Lorna Cuddon

Zyme Communications Ltd

Tel: +44 (0) 7811996942

Email: lorna.cuddon@zymecommunications.com

Twitter : zymecomms

Biochrom

Tristana von Will

Product Marketing Manager

Biochrom Ltd

Tel: +44 (0)1223 427 813

Email: Tristana.von.will@biochrom.co.uk



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