Beacon Endoscopic Announces Strategic Partnership

NEWTON, MA--(Marketwire - December 20, 2012) -

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www.beaconendoscopic.com

At the 2012 Asia-Pacific Digestive Disease Week (APDW) conference in Bangkok, Thailand, Beacon Endoscopic Corporation, an emerging GI endoscopy company, began its strategic partnership with Fujifilm Corporation's (FUJIY) global commercialization arm in select markets; Fujifilm-China, Fujifilm-EU and Fujifilm-Asia/Pacific, a global leader in healthcare equipment and technology.

Through the partnership, Fujifilm will begin distributing Beacon's Endoscopic Ultrasound (EUS) devices in select markets outside the United States. Additionally, the two companies plan to investigate opportunities to co-develop interventional endoscopy technologies.

"This is a logical partnership for two companies that complement one another. Beacon has demonstrated exceptional innovation capabilities for devices, while Fujifilm has deep roots in commercial excellence throughout the world; it will be exciting to see what they can do together," stated Oleh Haluszka, MD, Chief, Section of Gastroenterology, Temple University, Philadelphia, PA.

"Our relationship with Fujifilm will provide physicians worldwide the opportunity to experience the distinctive features of the BNX System™. We anticipate broad acceptance of the technology due to several of our unique features: procedural efficiency, improved clinical safety and cost-effectiveness. We believe this will be a great catalyst for growth and expansion for the company," said Brian Tinkham, Co- Founder of Beacon Endoscopic.

At Asia-Pacific Digestive Disease Week, the Beacon Needle eXchange System™ was showcased in the Fujifilm trade show booth. According to Mr. Masahiro Ota, Vice President of Fujifilm-China, "The BNX System™ combined with our Endoscopic Ultrasonography System makes us a more versatile solution for both diagnostic EUS and therapeutic EUS procedures. There is great interest in the availability of the BNX System™ along with our EUS SU-8000 and SU-7000 platform for the rapidly growing China market."

The global gastroenterology device business is estimated at over $3 billion. Historically, physicians used EUS to aid in the diagnosis of GI conditions and disease states, but as emerging interventional and therapeutic devices become available, EUS has become one of the fastest growing segments of endoscopy.

About Beacon Endoscopic
Beacon Endoscopic is dedicated to innovating medical devices in interventional endoscopy procedures. Our mission is to develop high quality medical devices, designed to fill innovation gaps in therapeutic gastroenterology and pulmonology, by developing and marketing products that improve provider economics and patient care.

About Fujifilm China
FUJIFILM (China) Investment Co., Ltd. is the regional headquarters of FUJIFILM Corporation in China, located in Shanghai. It has brought a wide range of advanced high-tech products to China, including digital cameras, imaging products, skincare products, graphic products, medical products, optical components and high-performance materials, etc. Its medical systems business is one of the priority businesses and it provides broad solutions for diagnostic imaging such as endoscope, CR/DR, PACS and Imager, and contributes to the improvement of medical diagnostics and quality of care for patients in China.