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Miles
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Bayer Diabetes Care Introduces DIDGET(TM) in the U.S.


4/26/2010 11:41:39 AM


TARRYTOWN, NY--(Marketwire - April 26, 2010) -

Bayer Diabetes Care today announced the introduction of the DIDGET™ blood glucose monitoring system in the United States. DIDGET is the only blood glucose meter that connects directly to Nintendo DS and DS Lite gaming systems to help kids manage a lifelong disease by rewarding them for building consistent testing habits and meeting personalized blood glucose target ranges. Bayer's DIDGET meter is now available for purchase in the US through CVS.com, Drugstore.com and Walgreens.com.

Bayer's DIDGET meter links play with purpose for children with diabetes by tapping into kids' existing passion for handheld gaming. Bayer's DIDGET positively reinforces consistent blood glucose testing habits by awarding points that kids can use to unlock new game levels and customize their gaming experience.

The U.S. Food and Drug Administration cleared the DIDGET blood glucose meter recently and it is now available for a suggested retail value of $74.99 through leading online pharmacies. Nintendo DS and DS Lite gaming systems are sold separately and are not required or needed to use the DIDGET meter. Bayer's DIDGET World Web Community is compatible with Windows XP, Windows Vista, Windows 7, Internet Explorer 7 and 8, Firefox 3.0, 3.5, 3.6. For more information, visit www.bayerdidget.com.

EPK INCLUDES: soundbites from Dr. Larry Deeb, Pediatrics and Pediatric Endocrinology, Tallahassee Memorial Hospital; Dr. Holly Schachner, Director of Medical and Clinical Affairs, Bayer Diabetes Care; Andy Swanson, Senior Global Marketing Manager, Bayer Diabetes Care, children with diabetes, parent, DIDGET product shots, b-roll of kids using DIDGET.

VIDEO ON DEMAND:
For media outlets that cannot downlink the satellite:
www.mhp3.com/didget

SATELLITE NEWS FEEDS:

FEED #1: Monday, April 26th, 2010: 2:00 PM ET - 2:15 PM ET
Satellite Coordinates (C-Band): Galaxy 28, Transponder 15, DL: 4000 V
FEED #2: Tuesday, April 27th, 2010: 10:00 AM ET- 10:15 AM ET
Satellite Coordinates (C-Band): Galaxy 19, Transponder 7, DL: 3840 V
Trouble Shoot # for the above feeds: 203-965-6372
Hard copies are available upon request.

Video clips available at www.mhp3.com/didget


For more information, please contact
Mark Haefeli Productions
Joe DeAngelus
#212-334-2164

For Media Inquiries Please Contact:
Staci Gouveia
Bayer Diabetes Care
(914) 366-1819 (o)
(203) 809-9008 (c)
staci.gouveia.b@bayer.com

Susan Yarin
Bayer Diabetes Care
(914) 366-1738 (o)
(914) 479-7589 (c)
susan.yarin.b@bayer.com

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