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Aviir Diagnostics Laboratory in Collaboration With Cause;ology Sponsors "Purses from the Heart" Charity Event at the SLS Hotel in Beverly Hills

5/24/2012 11:59:43 AM

IRVINE, Calif., May 24, 2012 /PRNewswire/ -- Aviir, a biotechnology company dedicated to the prevention of cardiovascular disease through innovative laboratory tests, serves as a sponsor of the "Purses from the Heart" celebrity auction and gala. Held at the SLS Hotel in Los Angeles, this exclusive event will feature both a live and silent auction with new and gently worn designer purses donated from fashion houses such as Chanel, Dior, Gucci, Louis Vuitton and others. Celebrities who are hosting and attending the event will walk a red carpet for press photos at 7:30 p.m. before the party opens at 8:00 p.m. There will be a surprise celebrity host, signature cocktails, appetizers and luxury gift bags for the guests. Perez Hilton's own "IM5 Band" will be performing.

All proceeds will benefit Guard A Heart, a non-profit foundation, committed to raising awareness about heart disease prevention, the leading cause of death for both men and women in the United States.

Tickets are still available for the event and can be purchased by clicking:

"It's a privilege to collaborate with Cause;ology again; this time to bring awareness to heart health and prevent heart attack deaths," said Dr. Harrington, CEO of Aviir Diagnostic Laboratories. "Through our support of this event, our plan is to help individuals take precautionary measures to prevent a cardiac event. We are delighted so many celebrities such as Gossip Girl's Jessica Szohr have donated bags of their own in an effort to raise awareness of heart disease, the leading cause of death in our country."

About Aviir

Aviir was founded in 2005 by cardiologists and scientists from the Stanford University School of Medicine to focus on discovery, development and commercialization of innovative diagnostic tests. The biotechnology company specializes in developing proprietary diagnostic tests that will assist in identifying patients that are truly at high risk for the development of a cardiac event. Aviir's proprietary MIRisk and TruRisk assessments objectively identify, by a simple blood draw, individuals who are at a high risk of a cardiac event over the next five years. Aviir's CLIA laboratory (Irvine, CA) complements these novel tests with a wide range of additional tests for risk assessment and therapeutic monitoring of cardiovascular disease and related metabolic disorders including pharmacogenomic and genetic tests. The company has adopted a unique clinical laboratory service model to provide physicians better diagnostic tools that improve the cardiovascular health of their patients. The company is privately owned and funded by leading life science venture capital firms. Please visit for more information.

About Guard A Heart

Guard A Heart is a non-profit foundation dedicated to raising awareness of heart disease prevention by spreading the word to guard your heart and save your life. Cardiovascular disease is the leading cause of death in the United States. If individuals know their risk and take the necessary steps, the good news is that most cardiovascular disease is preventable. Although heart disease is typically diagnosed in adulthood, its roots are often found in childhood. Compelling research has shown that plaque buildup in the arterial walls begins very early in life and progresses through increasing degrees of atherosclerosis. Intervention strategies and healthy lifestyle changes to reduce heart disease risk should begin in childhood when reversal of the process is easier, not later in life when the disease is more fully developed. Guard a Heart Foundation provides funding for individuals who are unable to pay for cardiac risk assessments. Please visit for more information.

For media inquiries, please contact:
Dina Scaglione


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