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Applied DNA Sciences, Inc. (APDN) and SmokeCloak, A/S Launch DNA Fog



5/20/2013 11:02:33 AM

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STONY BROOK, NY--(Marketwired - May 15, 2013) - Applied DNA Sciences, Inc. (OTCBB: APDN), (Twitter: @APDN), a provider of DNA-based anti-counterfeiting technology and product authentication solutions, announced today that it has entered into a 2-way exclusive agreement with SmokeCloak, A/S (MSS Professional, or "MSS") of Agerhatten 25, Odense, Denmark, to market a technology combining APDN's SigNature DNA in a rapid-deployment security smoke called DNA Fog.

The agreement calls for mutual exclusivity: MSS will buy DNA only from APDN, while APDN will supply DNA to no other fog manufacturer than SmokeCloak. As part of the relationship, MSS has extended their distribution network for use by APDN, accessing security sales throughout the world and enhancing APDN's internal sales force.

The SmokeCloak anti-intruder device deploys in a crime attempt, filling a room with a fog -- sometimes called a security smoke -- that virtually immobilizes criminals and now also will mark a criminal with APDN's SigNature DNA so it may be used to forensically link the criminal to the crime. The DNA Fog product will be used in the SmokeCloak VALI product range and can be combined with APDN's existing SmartDNA anti-intruder device, currently used in Sweden and the U.S. The combination of SmokeCloak's room-filling smoke generators together with APDN's anti-intruder device, which produces a targeted spray directed at the suspect, will give both companies a strong competitive edge in the crime deterrent market.

Kurt Jensen, CFO of APDN stated: "We are very excited about our collaboration with MSS. The new product can be incorporated into existing SmokeCloak VALI installations without any retrofitting. This greatly reduces time-to-market and gives APDN full access to the well established world-wide MMS distributor channel across 40 countries. This open access will greatly amplify our own sales efforts."

Tony Benson, APDN's European Director stated: "The paired product offering of APDN's Sentry spray and MSS's Fog unit, both empowered by our forensic DNA, makes for a potent crime deterrent."

Nick Bigler, Managing Director of MSS added: "APDN has a global reputation for its forensic DNA, and it is accepted by those in law enforcement. We are gratified to add this strong competitive edge to our product offering."

About Applied DNA Sciences

APDN is a provider of botanical-DNA based security and authentication solutions that can help protect products, brands and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. SigNature® DNA and smartDNA, our principal anti-counterfeiting and product authentication solutions that essentially cannot be copied, provide a forensic chain of evidence and can be used to prosecute perpetrators.

The statements made by APDN may be forward-looking in nature. Forward-looking statements describe APDN's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN's SEC reports and filings, including our Annual Report on Form 10-K, filed on December 20, 2012 and our subsequent quarterly reports on Form 10-Q. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.

About SmokeCloak

SmokeCloak is a twenty-year old company with an established dealer network on five continents, and installations in fifty countries. Security fog has become an established and successful product in Europe, South Africa, Australia and South America, and now is set to make its mark in North America. SmokeCloak is currently used by some of the world's largest banks. SmokeCloak protects most of Barclay's Bank branches within the UK.

SmokeCloak protects the UK electronics firm, BrightPoint, at some of the world's largest mobile phone warehouses. The technology is also used at many jewelry stores through Europe, and in numerous other installations. Many of these sites have seen criminal attacks repelled by the use the security fog.


MEDIA CONTACT:
Mitchell Miller
646-543-3373
fax: 631-444-8848

INVESTOR CONTACT:
Debbie Bailey
631-444-8090
fax: 631-444-8848

FCMN Contact:
Email Contact

PROGRAM CONTACT:
Tony Benson
+44 (0) 7552 429341
Web site: http://www.adnas.com
Twitter: @APDN, @APDNInvestor



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