AncestryDNA Sees Huge Growth In Demand For Genetic Testing

Do-it-yourself DNA tests have attracted their fair share of controversy over what they can or cannot tell about a person. But consumers don’t appear to be paying much attention to critics, judging from sales of at-home tests, which are driving a market expected to hit $350 million by the end of the decade, according to data from Kalorama Information.

The demand has been so strong that the popular consumer genetics company, AncestryDNA, had a database of two million samples as of mid June —double the number it had roughly one year ago.

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