An Inside Look At The Theranos Direct-To-Consumer Experience

Late last year I thought I’d try the Theranos lab test at a local Walgreens, but I was a little too early for their direct-to-consumer (DTC) process. Theranos could have taken my order for a select number of tests (under Arizona law at that time), but they elected to wait for two major milestones.

The first was state legislation allowing for any lab test to be ordered by a consumer without a doctor’s request. Arizona Governor Doug Ducey signed House Bill 2645 in April that allows Arizona consumer’s to “obtain any laboratory test from a licensed clinical laboratory on a direct access basis without a health care provider’s request or written authorization.”

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