American Scientific Resources Inc. Rebrands Non-Contact Thermometer for Mass Market Consumer Appeal

WESTON, Fla., Feb. 16, 2011 /PRNewswire/ -- American Scientific Resources, Inc. (Pink Sheets: ASFX) announces the re-branding of its Kidz-Med 5-in-1 non-contact thermometer. Updating the packaging to a brighter cleaner look, the Company has introduced the Kidz-Med VeraTemp non-contact thermometer.

"We made the changes to distance our Kidz-Med VeraTemp non-contact thermometer from the laser light foreign model previously sold by American Scientific Resources; to make sure that the new Kidz-Med VeraTemp was not associated with the previous thermometer's reputation. We expect to dramatically increase market share. The new name and consumer-oriented packaging are designed to better align with our customers' needs, expressly focusing on the unmistakable benefits of non-contact thermometry. The contemporary tag line 'Truth, Accuracy and Precision' has been added to sum up the fact that parents can trust the KidzMed VeraTemp reading. The words '5 in 1' and 'Neverwake,' which did not resonate well with consumers, have been removed. The distinct white and orange color scheme also focuses attention on its clinical accuracy," states Jason Roth, Senior VP, American Scientific Resources.

"The Company wants to make a statement to consumers that non-contact thermometers have changed; they can now be accurate and priced for mass market appeal. Our Kidz-Med VeraTemp combines intelligent design, accuracy and affordable pricing in one package. The ease of use makes precise measurements quite simple. Our refined packaging should be a big hit," said Marc Massoglia, Senior VP Sales, American Scientific Resources.

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is a purpose-driven consumer product manufacturer specializing in the clinical, home healthcare, infant and juvenile product industries. The Company sources and designs innovative health and safety products, developing advanced technology and intellectual property. Products are distributed through established relationships in-house and through an ever growing network of leading global healthcare distributors and retailers. Brands under the American Scientific Resources umbrella include Kidz-Med, Disintegrator Plus, VeraTemp and Mebby.

For more information, visit the corporate web site at www.americansci.com, www.kidzmed.com and www.disintegratorplus.com

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SOURCE American Scientific Resources, Inc.