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AlphaDetail, Inc. Announces Launch of New Web-Based KOL Online Reporter (KOLOR(TM))



5/1/2008 8:07:04 AM

SAN MATEO, Calif., May 1 /PRNewswire/ -- Key Opinion Leader reporting has never been easier. AlphaDetail Inc., a leader in primary market research and influence network mapping solutions to the global Life Sciences industry, is proud to announce KOLOR(TM), a web-based Key Opinion Leader report system that dramatically enhances product deliverables.

KOLOR(TM) brings a variety of benefits to AlphaDetail's KOL identification process including:

KOLOR(TM) supports AlphaDetail's unique KOL identification process, including the integration of primary and secondary research, as well as in-depth KOL profiles. Users are able to configure virtually every aspect of data presentation instantly -- column display names, order, and format to name a few. Clients benefit from secure, 24-hour access and multiple users are able to generate, share, and export custom reports simultaneously.

Additionally, the new web-based tool paves the way for future advances, including the ability to plot nominated and surveyed physicians on Google Maps and an integrated social-network mapping tool to generate network charts. AlphaDetail is pleased to introduce KOLOR(TM), a unique and powerful KOL reporting tool, as an excellent compliment to the company's rigorous and comprehensive KOL product offerings.

To learn more about AlphaDetail's KOL mapping solution please visit http://www.alphadetail.com/kol

About AlphaDetail, Inc.:

At AlphaDetail, we have an unparalleled commitment to our clients. We are a full-service primary market research firm, with a particular emphasis in large and complex quantitative studies for the global healthcare community. AlphaDetail is built on one of the industry's strongest foundations that includes a large team of exceptional analytical specialists, the industry's leading technology platform and a flexible approach to research that helps us to answer our client's most challenging questions.

CONTACT: Bob Latshaw, Vice President of Sales of AlphaDetail Inc.,
+1-215-259-5601, Bob.Latshaw@alphadetail.com

Web site: http://www.alphadetail.com/


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