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Alpha Orthotics Corporation Launches European Splayfoot Insole in United States

10/1/2009 1:39:51 PM

SAN FRANCISCO, CA--(Marketwire - October 01, 2009) -

Many women experience foot pain caused by common foot deformities such as splayfoot, hammertoe, and claw foot, especially when wearing shoes. These foot disorders can make everyday activities such as working, doing errands and even going to the grocery store a painful and uncomfortable experience. An ideal pain-relief solution for busy women on-the-go would be supportive, yet fashionable and be adjustable to fit any foot shape and shoe style -- whether casual or dress.

Alpha Orthotics Corporation ( announced today the launch of its Splayfoot Insole in the United States. The Splayfoot Insole provides pain relief for splayfoot, hammertoe, claw foot, calluses and metatarsalgia. The Alpha Orthotics Splayfoot Insole is more versatile than other insoles on the market since the metatarsal pad that comes with the insole can be easily adjusted to the position of the mid-foot in a shoe. The insole is easily transferable from one shoe to another since it lies on top of the existing shoe liner and does not need to be glued into place. The Splayfoot Insole launched into Europe in early 2009 and is available online through the Alpha Orthotics website ( at a suggested retail price of $29.95. Alpha Orthotics launched Bunion Aid, a flexible hinged splint that relieves bunion pain into the United States in 2008.

"Splayfoot and other dysfunctions where a foot arch is weakened are very painful," stated Gaby Federal, President of Alpha Orthotics Corp. "Our Splayfoot Insole is unique because it is so versatile. It was designed to fit into any type of shoe. Our goal was to create an excellent quality, yet inexpensive pain relief solution for active women who are frequently changing shoes from casual to dress."

How Splayfoot Insole Works

The Splayfoot Insole system consists of one pair of insoles for the left and right foot, and one pair of metatarsal pads. The insoles can be worn all day and worn fashionably in any shoe without being seen. It is 100% supportive and 100% invisible. The thin profile of the Splayfoot Insole prevents the heel from rising above the back edge of the shoe which can be very awkward and uncomfortable.

The adjustable metatarsal pad supports the transverse arch. Proper placement of the pad on top of the insole re-establishes normal distribution of pressure throughout the front of the foot. The Splayfoot Insole relieves pain for the following conditions:

Splayfoot: where the "longitudinal arch" and the "metatarsal arch" are weakened, the Splayfoot Insole supports the arch and middle bones of the foot which in turn supports the longitudinal arch of the foot.

Hammertoe: where one or both joints of the second, thirds, fourth or little toes abnormally bend causing pain, calluses, or corns, the metatarsal pad of the Splayfoot Insole helps control the imbalance of the muscles and tendons.

Claw Foot: where toes tend to "claw," digging down into the soles of the shoes creating painful calluses, the Splayfoot Insole with its adjustable pad redistributes weight and relieves pressure from the ball of the foot.

Metatarsalgia: (ball-of-foot pain) where the bones and joints at the ball of the foot (metatarsal region) become inflamed due to excessive pressure or weight over time, the Splayfoot Insole redistributes weight from the painful metatarsal head area to more tolerant areas.

About Alpha Orthotics Corporation

Alpha Orthotics Corporation ( is a wholly owned subsidiary of German Hallufix Corporation. Alpha Orthotics markets and sells patented, German-engineered non-invasive orthotic products directly to consumers and to the medical community.

Media Contact:
Andrea Fuller
Email Contact

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